COVER STORY of the Week: Wonder Bear

I cheated a bit…As I was looking at covers I overhead someone near me say to a friend Wonder Bear is a book with no words, only “lyrical and whimsical” drawings, for which their children loved making up different stories each time they “read it.” I like this cover drawing and am ready to see [...]

Book A Brighter Future™

I’m still excited about yesterday’s launch event for Book A Brighter Future™, but I’m even more so now that the campaign has officially begun. Anytime in July and August, you can visit any Macy’s store in America and support RIF by giving $3 and getting a $10 off coupon for your next in-store purchase of [...]

MUSE FLASH! RIF IN TIMES SQUARE!

Martine Reardon of Macy’s and I pushed the button, rang the bell and signed our names to close NASDAQ for the day with RIF Board members (Barrett, Daumas, Rachal), Macy’s and RIF staff, and the wonderful children and chaperones from Harlem Academy!  One of the Harlem Academy chaperones was even a proud former RIF  kid.  [...]

Ringing the Bell of RIF

One of the fun perks of this job is that I frequently get to rally people at public events for the cause of reading. But today’s event where I will ring the closing bell at the NASDAQ stock exchange in New York City to officially launch our Book A Brighter Future™ campaign with Macy’s will be [...]

Read With Kids Challenge a Huge Success

At midnight tonight RIF will officially conclude the 2009 Read With Kids Challenge sponsored by US Airways. For the past three months, parents and other caring adults have been reading with kids and logging the minutes on our Million Minute Meter. The results have been overwhelming as more than 7,000 participants logged 10 million minutes [...]